International Ecommerce Platforms:
How to Expand Your Online Store Globally
Your ecommerce business can be scaled globally by taking advantage of international ecommerce platforms! Here is how to expand your store and sell to customers from all over the world!
Many small and mid-size businesses are missing out on the opportunity to expand their online stores. High shipping costs and complicated taxes have made the process of expanding overseas a major challenge, however, the technology we use today has significantly lowered the barriers for small and mid-size businesses looking to explore new markets.
Expanding into new markets may seem daunting at first, however, there are a few tools and strategies that can make it a manageable process. The process includes taking advantage of new market opportunities, developing proper marketing plans in those regions, and considering an implementation of suitable strategies.
The first step to deciding to take your business to the next level and explore new markets is understanding whether people in foreign countries will purchase your products. We recommend you to try and access new market relevance by doing keyword research, as well as, SEO research, and pay attention to the competition within the industry.
For every new market, you are expanding into, you need to consider a few things, for example, the demand of the customers. This requires some serious SEO keyword research for each country and marketplace you are going to be selling in.
If you want to get an idea of how your products could be accepted by customers from other countries, you can use Google Trends. Search the generic name of the product and you will discover search volume by country.
If your online store is built with ecommerce website builder like Shopify Plus or Magento, you can make extra research and discover where the web traffic is coming from. For example, if you notice that there are purchasers coming from Italy, converting half of them can be worthwhile.
Once you’ve decided it is a good idea to test out new marketplaces, there are a few things you to do. The three basic concepts you need to keep in mind are taxation, shipping, and marketing. Please keep in mind that these may vary based on the country you want to sell your products in.
If you are using Shopify Plus, you can take advantage of the fulfillment service providers Shopify integrates with. These service providers can take care of storing and transportation.
To handle translations and taxation, you will have to integrate with third-party companies and get accurate product descriptions, work on currency conversions, and establish regulations. Based on the level of service, these companies will charge a certain fee.
Easyship, one of the best Shopify shipping application, populates various courier services and shipping expenses when a customer reaches the final stage of the shopping process. Easyship can take care of regulations and taxation and they also provide warehouse resources like shipping label information and warning levels.
Small businesses today can try new markets using integrational ecommerce platforms like Shopify Plus.
The marketing aspect can also be handled. Marketing approaches are specific to each market and business, making it a little bit challenging to collect tactics that apply to all industries and businesses. Make sure to brainstorm some strategies and if necessary, you can always work with online marketers.
If you are running an online store and you are considering growing your business, it is important to first know what is international ecommerce and how to get help from it. There are some great solutions that can help you expand to global markets, like Shopify Plus, Magento, and others.
Make the right choice! Good luck!